Framework for Assessing the UK Toy and Game Industry Term Paper

Framework for Assessing the UK Toy and Game Industry - Term Paper Example The paper will describe the uses of a framework for penetrating in the retail toy segment of the United Kingdom. The company chosen for the paper is Mattel which is one of the biggest toy-producing companies internationally. The objective of the paper is to illustrate the opportunities served by the foreign market and measure the market efficiency for Mattel to launch its own retail outlet in the UK. Framework for Assessing the UK Toy and Game Industry In order to develop a framework, one needs to understand the vital aspects of business which are competitors, purchasers, suppliers, substitute products and market risks. Assessing these aspects can be beneficial to assist in developing an understanding of the competitive situation and the strengths of the competitive position in which Mattel desires to shift itself. With clear understanding of where its strengths are preserved, Mattel can take the advantages of its competencies to recover its condition of weakness and evade from taking risky strategies. Developing a framework is helpful for recognizing whether the products of Mattel have the ability to strengthen its foothold in the UK market. However, the framework must be quite instructive to identify the impression of competitors’ power, purchasers, suppliers and substitute products in the foreign market environment along with the market size, costs of entry, channel of distribution, and awareness of customers (Arnold, D., â€Å"Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize†). Competition among Organization The areas which will be covered under this topic are industry growth, concentration of competitors and level of differentiation in toy products. Industry Growth The toy market of the UK has numerous product groups with various opportunities and threats for foreign companies. The toy market segment comprises introduction of new technology into traditional toy-making process as a major drift (Euromonitor International, â€Å"United Kingdom - Entering the Toys Market†). The recent day phenomenon of business conditions can be observed to be partly ruled by strong competition from foreign toy producers which seek to gain bigger share in the local market. The demand of new toys at the production level has impacted by the fragile progress of disposable income of people in the UK. The low disposable income has decreased the spending power of customers and increased the

Event reflection paper Essay Example | Topics and Well Written Essays - 1000 words

Event reflection paper - Essay Example The speaker spoke about the way the history of gender disparity has been documented and the way this forms the attitudes that exist within the community today. Although they noted that there has been a great change in the public attitudes on matters of gender, they appreciate there is still a lot that has to be done to change these attitudes. The history that exists today should avoid depicting woman as an inferior person in the society as this suppresses the efforts that have been put to develop the society and liberate it from gender discrimination. In their opinion, gender disparities have to a great extent affected community development in the contemporary society (LSE, 2014). In their conclusion, they stated that the history that promotes gender disparities should be abolished if the world has to realise its potential for development. The most interesting idea in this event is the opinion that gender equality if one of the indicators of community development. From a critical analysis, the speakers in this event feel that gender issues development is one of the strategies the government should develop to win its war against poverty in the society. While this may be a controversial point, it is clear that there is a lot of support for this idea from many scholars and world organizations (Elson, 2009). The issue of sexuality in the society today has become an important factor for the government today. The government puts a lot of efforts in empowering women to help them acquire education and employment within the society. Multinational organizations such as the United Nations have established gender equality laws that seek to protect the weaker gender to ensure that they have legal rights and are treated the same way the counter gender. The wellbeing of a country is attributed to the gender development within the so ciety. Those countries that higher gender gap are regarded as undeveloped. The idea that economic development can be related to